Job posting examples and templates to attract top talent

If you’re looking to strengthen your recruitment efforts and find the right candidates, crafting a job posting that resonates with job seekers is an essential step. After all, a job posting is simply a concise explanation of what you’re looking for in new employees, but it’s much more impactful when treated as an engaging, two-way advertisement—a job ad that highlights the role and what you need from a candidate, but also an advertisement for your company and what it has to offer prospective employees. 

A job ad should serve to highlight your company’s strengths, convey your company culture, and attract the best talent for the position. By examining creative job posting examples, you’ll see how a carefully constructed job advertisement can set you apart from other employers.

In this article, we’ll break down everything from the basics of a job posting to advanced tips for writing great job ads that will attract highly qualified candidates. We’ll share how a clear job advertisement sets expectations, features your employer brand effectively, and highlights the perks that matter most to modern job seekers. By the end, you’ll be able to post on job boards or your careers page with confidence, saving time in your hiring process and boosting your recruitment success.

What is a job posting? 

A job posting is a public-facing job advertisement that an employer shares to find new employees. While some people use the terms job posting and job description interchangeably, there’s a key difference. A job description is a document—often internal—that thoroughly describes the responsibilities, tasks, and qualifications required for a specific role. A job posting is an external piece of communication—a job ad—designed to attract suitable candidates.

In other words, a job posting definition might say that a job advertisement must not only outline the job requirements but also emphasize the perks, company culture, and other great job elements that get candidates excited about the position. Its main purpose is to generate interest and motivate job seekers to engage in the application process.

3 benefits of writing a proper job posting

1. Saving time in the recruitment process

One of the biggest advantages of a well-crafted job ad is that it can filter out candidates who are not the right fit. When you highlight the core responsibilities, must-have qualifications, and relevant perks, you reduce inquiries from unqualified applicants. This makes your hiring process more efficient and frees you up to focus on candidates who truly match the position.

2. Attracting the right candidates

A persuasive job posting helps you attract the talent that aligns with your company culture. By using creative job posting examples as inspiration, you can craft ads that resonate with job seekers, ultimately boosting the caliber of the applicants you receive. This can help ensure that the candidates who apply are more likely to be the ones who will excel in the role.

3. Reducing turnover by setting clear expectations

By providing a clear description of the job requirements and responsibilities, you highlight what the position truly entails. This helps candidates avoid surprises down the road, which also increases their satisfaction once hired. In turn, fewer employees leave because they understand from the beginning what the job ad stated about daily tasks, working hours, and overall employer expectations.

How to write a job post: 5 key elements 

1. Creative and engaging job title 

A well-thought-out job title in your ad is crucial because it’s often the first detail candidates see. Your job title should be concise, specific, and reflective of the role. For example, if you have a job opening for a marketing specialist, consider a job title like “Marketing Specialist: Champion Our Brand and Grow Your Career” to attract talent and pique the interest of potential applicants.

2. Company introduction 

In the body of your job advertisement, include a brief company overview. This is your chance to show off your employer brand and share insights about your company culture and mission and the employees who make it thrive. Many advertisement examples show how emphasizing your history, values, or diversity initiatives can attract more candidates. This section often sets the tone for the entire job ad (and helps your organization stand out from others in competitive hiring landscapes), so make it count.

3. Detailed job description 

A job description within your job ad clarifies the responsibilities, daily tasks, and job requirements the position demands. Candidates appreciate a clear job outline, so describe any specific software or tools they must master, the expected working hours, and any specialized qualifications they need to have. Including the job descriptions also helps filter out individuals who aren’t truly interested or qualified. 

Consider including a salary to further show transparency and attract the right candidates—and keep in mind that some states’ pay transparency laws require job postings to include salary ranges. 

4. Top benefits and features

By showcasing the best aspects of the position, such as a competitive salary, growth paths, and professional development, you can draw in qualified candidates. Spell out the perks you offer employees—like health insurance, flexible working hours, or remote job opportunities—to turn an average job advertisement into one that stands out on job boards. Use bullet points for clarity, and be sure to mention any unique features that make the role a great job choice for job seekers.

5. Application instructions

Finally, guide applicants on exactly how to apply. Offer a clear call to action within your job ad—whether you’d like them to submit a resume via your careers page, LinkedIn, or fill out an online form, make the application process straightforward. Clarifying the steps can keep potential candidates from dropping off midway through the process.

Job posting template and examples 

Below are some templates you can use for job advertisements—from company intro templates to job description examples. Feel free to adapt the format to different job boards or your careers page.

Example 1: Customer service representative

Title: Customer Service Representative – Help Resolve Client Issues & Build Our Employer Brand

Company intro: At ABC Solutions, we pride ourselves on a supportive company culture, robust team spirit, and a relentless focus on delivering value to our employees. We’re an employer that thrives on collaboration and continuous improvement, aiming to give our job seekers an environment where they can succeed.

Job description: This job ad is for a dedicated Customer Service Representative to manage customer inquiries, document interactions, and ensure overall client satisfaction. The position requires strong communication skills and comfort with CRM software. The salary starts at $18/hour, with a potential raise after the first 90 days. We also offer a transparent compensation structure and a comprehensive benefits package.

Benefits: As a team member at ABC Solutions, you’ll enjoy:

• Bullet points about healthcare, paid time off, flexible working hours, etc/
• Office snacks and social events that reflect our friendly company culture

Location: Boston, MA – a thriving city with incredible food spots, local sports teams, and plenty of entertainment to explore on weekends.

Contact/application information: Please apply by visiting our careers page or sending your resume to [email]. We’ll follow up with more details about our application process.

Example 2: Digital marketing manager

Title: Digital Marketing Manager – Boost Our Online Presence with Creative Campaigns

Company intro: XYZ Marketing is a dynamic organization known for its innovative strategies and strong employer brand. We believe in a close-knit company culture where we nurture each other’s growth, encouraging our employees to share ideas and collaborate on groundbreaking projects.

Job description: We’re searching for a Digital Marketing Manager to take charge of our online campaigns. The role involves designing marketing strategies, analyzing performance metrics, and implementing SEO best practices to ensure we generate traffic from LinkedIn, Google Ads, and our own careers page. Required qualifications include a Bachelor’s degree in Marketing or related field, at least 3 years of experience in digital marketing, and proven success in campaign optimization. Salaries typically range from $105,000 to $120,000 annually, depending on experience.

Benefits:

As a valued part of the XYZ Marketing team, you’ll enjoy:

• A competitive salary package and flexible working hours
• Remote work hours
• Health, vision, and dental coverage, plus ongoing professional development
• Team-building events, making it a truly great job for creative applicants

Location: Remote with occasional meet-ups at our main office in Austin, TX. The city offers a vibrant nightlife scene, live music, and a variety of outdoor job opportunities for everyone.

Contact/application information: Interested candidates should apply through our careers page or via LinkedIn. Attach your resume, a portfolio of your best campaigns, and a short paragraph describing your biggest marketing success story. Once we receive your information, we’ll provide further instructions on the application process.

4 tips for writing better job postings 

1. Keep the tone consistent with company culture

Every job ad you publish reflects your employer brand. If your company culture is laid-back, for example, then your job advertisement should echo that vibe. On the other hand, if you’re part of a more formal environment, keep your job ads professional yet approachable. Consistency helps candidates connect with your values, leading to stronger employer-employee alignment.

2. Optimize for search engines by incorporating relevant keywords

From job title to job description, including strategic keywords such as the position name and industry-specific terms can help your ads stand out on job boards and your careers page. Incorporating phrases like “Digital Marketing role” or “Sales Specialist job opening” ensures that when job seekers look for openings, your listing ranks higher. It’s one of the best job posting practices to guarantee you reach the right pool of candidates.

3. Consider employee satisfaction surveys to highlight the pros of the company  

Use feedback from your current employees to craft your job posting. 

Surveys help you discover what truly makes working for your organization a great job. Then, incorporate those insights into your job ads. For example, if your team raves about flexible work hours, that’s a golden selling point to highlight in your job postings. Similarly, if your staff loves the compensation plan, call it out in the job ad to attract new hires.

4. Be clear and transparent throughout the hiring process

Clear language is essential for both your job ads and the entire hiring cycle. Outline the responsibilities in your job description with bullet points, so qualified candidates quickly see exactly what the role entails. A consistent, transparent approach to your application process fosters trust, reduces confusion, and helps you retain applicants who might otherwise drop off.

Streamline your recruiting process with Rippling 

Rippling is the first applicant tracking system that lets everyone in your organization—from recruiters and hiring managers to department heads—hire more efficiently by syncing your ATS with every other team and application to automate changes and eliminate discrepancies in your data. Since every application in Rippling is built on a single source of truth for employee data, hiring processes are repeatable across teams and departments—but department heads, hiring managers, and recruiters all get automatic access to the data and tools they need to customize their processes as needed, unlocking the recruiter in everyone.

Rippling also makes job postings easy—notify your recruiters and hiring managers of approved headcount, and post open reqs to a network of up to 25,000 job boards in one click. That includes a careers page customized with your company’s logo so you can amplify your brand throughout the hiring process. And for sensitive hires, Rippling lets you create job reqs that are only visible to select groups of employees.

FAQs on job posting

How long should a job posting be?

A job posting should be thorough but not overwhelming. Many employers find that 300-700 words strike the right balance between detail and readability. 

The job ad should include a succinct job description, an overview of responsibilities, and essential qualifications to help candidates quickly assess if they are a good fit. Shorter postings may miss critical information, while overly long ones can deter applicants from finishing reading.

Consider breaking up text with headings or bullet points to make it more skimmable, and keep the language accessible yet informative.

How do you announce a job posting?

To announce a job posting, promote your job ad across various channels like LinkedIn, job boards, and your careers pages. Internal announcements via email, Slack, or your employer intranet can also attract internal referrals. Some employers even share job postings on social media to generate buzz. 

Should a job posting include a salary range?

Including a salary range in your job ad can be beneficial. It sets clear expectations about compensation and helps weed out candidates who might have significantly different salary expectations. Many recruiting experts recommend it to increase transparency and show job seekers you value honesty. Transparent pay can also help your employer brand stand out as one of the best job providers in your industry.

This blog is based on information available to Rippling as of February 5, 2025.

Disclaimer: Rippling and its affiliates do not provide tax, accounting, or legal advice. This material has been prepared for informational purposes only, and is not intended to provide or be relied on for tax, accounting, or legal advice. You should consult your own tax, accounting, and legal advisors before engaging in any related activities or transactions.