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2025 Guide to Navigating Total People Investment

Welcome to the first-of-its-kind guide to navigating total people investment, or TPI. Together with Sequoia Benefits and Carta, we designed a resource for founders and senior company leaders to reframe your thinking around your company’s biggest investment — your people. Inside you’ll find:

Tactics for strategically rewarding performance

Benchmarks for different benefits offerings

How to balance pay, equity and benefits without overcompensation

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Why it’s business critical to master TPI

Every dollar you spend on your team—across compensation, benefits, and equity—is an investment in your company’s future. But without a clear strategy, it’s easy to overcompensate in some areas while underinvesting in others. That’s why Rippling, Sequoia, and Carta partnered to create this guide, giving founders and company leaders the data and frameworks they need to optimize their people investment. 

Packed with strategic insights you can include in your forecasting, tomorrow.

78%

Of companies offer stock options as an equity vehicle

79%

Of all benefits spend goes toward healthcare

26%

of companies have a formal budget for wellbeing benefits

The more data you have at your fingertips to support the budget planning process — from industry benchmarking to a well-defined job architecture — the easier it is for your leadership team to make decisions that reward your people and support your business goals.

Kyle Holm

VP Compensation Advisory, Sequoia